EVENTSCAPE
A music-focused platform that simplifies event discovery, planning, and arrival
EVENTSCAPE brings event discovery, ticketing, and transportation into one connected experience, helping attendees spend less time planning and more time enjoying live events.
BACKGROUND
I led the project from research through final prototype, conducting user interviews, defining the product strategy, designing user flows, creating wireframes, developing the visual identity, and testing the final experience.
MY ROLE
SCOPE
Designing an end-to-end mobile experience
TOOLS
Figma, FigJam
Planning a night out often requires switching between multiple apps for discovering events, buying tickets, coordinating transportation, and sharing plans with friends. EVENTSCAPE brings these tasks together in one seamless experience.
PROBLEM
Attendees rely on multiple platforms to discover events, purchase tickets, and plan transportation, while organizers have limited tools to support a smoother arrival experience. This fragmented process creates unnecessary friction before an event even begins.
GOAL
Design a unified platform that simplifies event discovery, ticket purchasing, and transportation while improving the experience for both attendees and organizers.
UNDERSTANDING THE USER
Research explored how attendees discover events, coordinate plans, and travel to venues, while also identifying opportunities to better support organizers throughout the event experience.
“I just want to get there easily, find parking, and not miss out because of hidden fees.”
“Instagram sometimes shows me old events, I miss a lot of shows.”
“It’s all about creating an experience, but it shouldn’t feel like pulling teeth just to get everyone on the same page.”
COMPETITIVE ANALYSIS
A competitive analysis of Eventbrite, Partiful, Posh.vip, and DICE identified opportunities to combine event discovery, ticketing, and transportation into a single music-focused platform. While each product solved part of the journey, none provided a seamless end-to-end experience.
KEY INSIGHTS
Research revealed four themes that guided the product strategy.
Event planning is fragmented across multiple platforms.
Convenience and transportation directly influence attendance.
Users value personalized event discovery.
Organizers need better tools to support the attendee experience.
DEFINING THE OPPORTUNITY
The project goals were shaped by both attendee and organizer needs, identifying where user goals and business objectives aligned to define the core product direction.
BUILDING THE PRODUCT
Research informed the product structure, feature priorities, and overall event journey, creating a connected experience from discovery through arrival
MAPPING THE EXPERIENCE
Storyboards and user flows visualized the attendee journey, identifying opportunities to reduce friction across discovery, ticket purchasing, and transportation.
DESIGN PHILOSOPHY
The design philosophy centers on clarity, immersion, and trust. The experience was designed to feel exciting and music-forward without sacrificing usability. Every interaction prioritizes confidence during checkout, minimal effort during planning, and a cohesive visual language that reflects live music culture.
Bold visuals are balanced with clean hierarchy to support fast scanning while maintaining an emotionally engaging experience.
EARLY CONCEPTS
Low-fidelity wireframes explored navigation, event discovery, ticket purchasing, and integrated transportation before refining the overall experience.
VISUAL DESIGN
The visual identity was designed to reflect the energy of live music while maintaining clarity throughout the experience. A cohesive design system established consistent typography, color, and reusable components across the product.
USER TESTING
Five participants tested the primary event discovery, ticket purchasing, and transportation flows..
Overall, users found the experience intuitive and easy to navigate. Testing identified opportunities to simplify onboarding, improve checkout, and provide greater clarity throughout the payment flow.
REFINING THE EXPERIENCE
Usability testing informed several refinements before finalizing the design.
Simplified onboarding
Refined the onboarding experience to better communicate key features and reduce friction for first time users.
Improved checkout
Simplified the purchase flow and clarified payment details to create a more seamless checkout experience.
Strenghtened transportation planning
Enhanced transportation information to help users confidently plan their arrival before an event.
FINAL DESIGN
EVENTSCAPE unifies event discovery, ticketing, and transportation into one cohesive platform, creating a smoother experience for attendees while giving organizers better tools to support successful events
FINAL THOUGHTS
Designing EVENTSCAPE reinforced the importance of considering the entire event journey rather than isolated interactions. by bringing discovery, ticketing, and transportation into one connected experience, the project demonstrates how thoughtful product design can reduce friction and help users focus on what matters most, enjoying live events.