PRESSD
Helping independent artists build and share professional electronic press kits.
BACKGROUND
PRESSD was designed from the ground up to simplify how independent artists build and maintain professional electronic press kits.
MY ROLE
I led the project from discovery through final design, conducting research, defining product requirements, designing the experience, testing the prototype, and creating the final interface.
SCOPE
Designing and end-to-end product
TOOLS
Figma, FigJam, V0
Managing an electronic press kit often requires juggling multiple documents, cloud storage platforms, and design tools. PRESSD brings these workflows together into one guided experience, making it easier for artists to organize their brand, media, and professional information.
PROBLEM
Building and maintaining a professional press kit can be a time-consuming and overwhelming, especially for independent artists without design experience. Existing workflows are often fragmented, making it difficult to keep content organized and up to date.
GOAL
Create a guided platform that simplifies press kit creation while giving artists the flexibility to showcase their brand.
UNDERSTANDING THE USER
User research explored how independent artists create and maintain press kits, uncovering common pain points, existing workflows, and opportunities to simplify the experience.
KEY INSIGHTS
Artist information, media, and links are often spread across multiple platforms and documents.
Managing content is fragmented
Creating a press kit lacks guidance
Many artists are unsure what to include or how to structure their press kit.
Branding is essential
Artists want a press kit that represents their identity, not just a place to store information.
Updating content is an ongoing challenge
Keeping a press kit current can be just as difficult as creating it in the first place.
BUILDING THE PRODUCT
Research informed the product structure, feature priorities, and user journey, creating a guided experience for building and managing professional electronic press kits.
PRODUCT STRUCTURE
The sitemap established the overall organization of the platform, defining clear pathways for creating, editing, and managing assets, and sharing press kits.
USER FLOWS
User flows mapped the core tasks required to create, edit, and publish a press kit while minimizing friction throughout the experience.
EARLY CONCEPTS
Low-fidelity wireframes explored navigation, onboarding, and the guided press kit creation flow before refining the overall experience.
VISUAL DESIGN
The interface evolved from the initial concepts into a polished mobile experience that balances structured workflows with flexible branding. The design emphasizes clarity, consistency, and ease of use while allowing artists to personalize their press kits.
USER TESTING
The prototype was tested to evaluate the guided press kit creation experience, content management, and overall navigation. Feedback highlighted opportunities to simplify the workflow, improve content organization, and strengthen the overall user experience.
REFINING THE EXPERIENCE
Usability testing informed several refinements before finalizing the design.
Refined the guided workflow to reduce unnecessary steps and make building a press kit feel more intuitive.
Simplified Creation Flow
Strengthened navigation and section hierarchy to make editing and managing press kit content easier.
Improved Content Organization
Expanded branding controls to give artists greater flexibility while maintaining a structured creation process.
Enhanced Branding Customization
FINAL DESIGN
PRESSD brings artist information, media assets branding, and publishing into one cohesive workflow, making professional press kit creation more approachable for independent artists.
FINAL THOUGHTS
Designing PRESSD reinforced the importance of balancing structure with creative flexibility. Independent artists need guidance throughout the press kit creation process, but they also need flexibility to present their unique identity. By combining intuitive workflows with customizable branding, PRESSD transforms a traditionally fragmented process into a streamlined product experience.